By Kathey Porter

For too lengthy there were few 'blueprints' for younger women marketers - really African-American ladies entrepreneurs--to stick with. whereas girls are beginning companies in exceptional numbers, many African-Americans are first-generation marketers, and there were few function types for them to emulate and research from.
The influence of African-American ladies in company is indisputable. in accordance with the 2014 country of Women-Owned companies record commissioned by way of American show OPEN, whereas companies owned by way of girls of colour are smaller than non-minority women-owned companies, their development in numbers and fiscal clout is usually a ways outpacing that of alternative women-owned entities. companies owned through African-American ladies led that progress, up 296% from 1997 to 2014, producing approximately $50 billion in profit. it's, in a feeling, a moment Black Renaissance, growing what we love to name the '50 Billion buck Boss.'

African-American ladies proceed to excel and form society throughout industries. This e-book highlights numerous African American ladies marketers and leaders, acknowledges them for his or her enterprise acumen, examines how they creatively solved company demanding situations and pointed out possibilities to develop and maintain their businesses.

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Extra resources for 50 Billion Dollar Boss: African American Women Sharing Stories of Success in Entrepreneurship and Leadership

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Her competitors at the time believed that plus-size women want to hide their curves and troublesome areas, so what they offered was boxy, drab, and unflattering. Monif and her mother had many doors closed on them, but they were not discouraged. com,” says Monif. “By going directly to the consumer, we really learned the intricacies of the business and built a tremendous customer base. Our customers are extremely loyal which has helped us show the potential of this market and get the attention of major retailers,” she adds.

As women grow and progress in their careers, get married, and have families, priorities tend to shift, thus increasing the desire for greater work/life balance. While many women do not want to totally relinquish their outside, professional interests, they would like to balance this with the ability to have an active role in the lives of their families. Flexibility to spend more time with family and children. Relevant, but not exclusive to African American women, is the fact that more than half will likely be unmarried and raising children in a singlefamily home.

I kept thinking of Nelson Mandela, Gandhi, and Martin Luther King. All these incredible souls looked out at the impossible but stayed connected to an inner possibility. They were led by an abiding faith that they could create a society based on love when the world reflected hate. I truly believed that if I could hold on to knowing that something bigger than me was orchestrating my life, then all would be well. I believe that if I start towards a goal where I can figure everything out, then the goal is too small.

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