By Michael E. Gerber

<p class=MsoNormal style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 9pt">“No enterprise writer has touched me as deeply as Michael Gerber has.”<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></span>
<p class=MsoNormal style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 9pt">—Jack Canfield, co-creator of the <i style="mso-bidi-font-style: normal">Chicken Soup for the Soul</i> bestselling booklet series<o:p></o:p></span>
<p class=MsoNormal style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 9pt"><o:p> </o:p></span>
<p class=MsoNormal style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 9pt">The mythical Michael Gerber—founder of E-Myth world wide and writer of such multi-million replica bestselling classics as <i style="mso-bidi-font-style: normal">The E-Myth Revisited</i> and <i style="mso-bidi-font-style: normal">E-Myth Mastery</i>—shows you the way <span style="COLOR: black">to cross from dreaming approximately having your individual enterprise to truly <i style="mso-bidi-font-style: normal">doing</i> it</span> in <i style="mso-bidi-font-style: normal">Awakening the Entrepreneur inside. </i>A hugely in-demand keynote speaker whose corporation boasts over 52,000 company consumers in one hundred forty five nations, Michael Gerber is THE identify in small business—and now he demonstrates “How usual humans Can Create outstanding Companies.” Making your goals genuine is step one to making a profitable business—and Gerber’s <i style="mso-bidi-font-style: normal">Awakening the Entrepreneur Within</i> presents the key.<o:p></o:p></span>

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Enthusiasm? A beginner’s excitement? An idea that came from a completely unrelated set of experiences, selling encyclopedias, playing the saxophone, building a house? Reading poetry, fiction, philosophy, works of the spiritual kind? What in the world did any of that have to do with converting leads for high-tech products into the sale of hightech products? Or, even more, creating a selling system, which would also call for the creation of a selling training system, which would also call for the creation of a selling recruitment and hiring system, which would also call for the creation of a selling management system, which would also call for an order entry system and a client fulfillment system and a salesperson’s time management system if the selling system were going to work.

We didn’t arrive at a price for my services, because I didn’t know what they were worth. I told Bob that Arnie would work that out with him. After all, he was Arnie’s client. And what I was about to do was to provide Bob with a capability that Arnie should be providing. After talking to Bob it was immediately apparent to me that despite the fact that Arnie thought he was in the advertising business, he was really in the sales business, only Arnie didn’t know it. Bob didn’t want advertising. He wanted sales.

A young, up-and-coming executive learns the key skills she needs to get ahead. Q 49 Q 50 Q AWAKENING THE ENTREPRENEUR WITHIN On a lot less ambitious scale, a cell phone becomes a camera. A camera becomes a television. A car becomes a boat, a boat an airplane. Today, a business can be put anywhere we want it to be, because we can now do whatever we wish to do from anywhere. It’s all impersonal to the one who creates it, yet it is personal to the one who buys it. The impersonal, in this context, simply means it’s not about me.

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