By Fred "Chico" Lager

Whereas Ben & Jerry's is likely one of the prime leading edge and socially dependable companies, this story is as a lot an instance to younger marketers of what to not do because it is a version of precisely what to do. Lager, former CEO of Ben & Jerry's, was once one of many company's early avid gamers, leaving within the Nineteen Nineties, and he writes an enthralling tale concerning the $200 million, publicly traded company, which originated in a rehabbed gasoline station the place its founding fathers as soon as ate saltines and sardines and slept on freezer chests all wintry weather so as to open by way of spring. Ben Cohen's commitment, advertising brilliance, and creativity and Jerry Greenfield's burnout, resignation from the corporate, and go back are all faithfully documented, in addition to the commitment of the creation staff to the right that has characterised Ben & Jerry's. Lager captures the humorousness that saved the corporate dealing with tough instances, yet that humor dissipates into whining while the writer reaches the years whilst he and Ben have been at ideological odds. these few chapters apart, this enterprise heritage might be an concept to these being affected by their very own younger companies in addition to an exceptional learn in the event you simply love ice cream.

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Additional info for Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

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Venture philanthropy is one of those approaches in which the venture funding organization becomes actively involved between the donor and the recipient in the matching of donor interest and creation of innovative programs by the nonprofit agency. While these approaches are still embryonic and do not account for great sums of money, they do begin to address a major issue in Silicon Valley: how to initiate newly created businesses into giving something back to the community in a way that can be systemic and ongoing in their corporate culture.

The company claims that its productivity per worker in 1999 was a staggering $688,000. By integrating the Web into its operations, Cisco saved an aggregate $825 million for the whole company through increased efficiency. S. (see Figure 2-1). S as a whole. The historic productivity differential will probably ensure continued premium salaries in Silicon Valley into the near future. Figure 2-1. Average wage per employee, 1992 2000. Source: Joint Venture's 2001 Index of Silicon Valley. 30 Part I: Silicon Valley: The Magnetic Force Part I: Silicon Valley: The Magnetic Force 31 Figure 2-2.

So I think to whatever extent we have success in working with the media is hopefully because we are doing things that are media worthy like quantifiable successes and return on investment. Even journalists who, by profession or by experience, are occasionally cynical are often surprised at the very proactive, positive work that our members do through this organization. They have acknowledged and treated us well through that. We try to stay very sensitive to their deadlines and what they are trying to accomplish.

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