By Steve Jones
Make your model a blockbuster with innovations perfected through the superstars of rock 'n roll
Brand Like a Rock Star takes you past the hype to bare the middle advertising and marketing recommendations at the back of the luck of the world's maximum bands.
Author Steve Jones has earned his highway cred as a savvy marketer in an outrageous company. He combines insider tales from AC/DC, The Beatles, The thankful lifeless, Kiss, and plenty of different mythical bands with sound enterprise suggestion, to carry a rockin' consultant to development a step forward model. Brand Like a Rock big name puts a brand new spin at the branding process.
From promoting, to constructing a resonant center message, to constructing an iconic emblem, Steve Jones illustrates summary suggestions with actionable practices. How is Led Zeppelin like Nintendo's Wii? How does U2 resemble Proctor & Gamble? What do Johnny money and outdated Spice have in universal? The solutions can have a profound influence in your business.
Marketers in any company will pump their fists and develop their base line with Brand Like a Rock Star.
Read or Download Brand Like A Rock Star: Lessons from Rock 'n Roll to Make Your Business Rich and Famous PDF
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Extra resources for Brand Like A Rock Star: Lessons from Rock 'n Roll to Make Your Business Rich and Famous
In looking at the personal aspects of the broad definition of enterprise, it is worth considering how far they apply also to the narrow definition and therefore, by implication, whether the two are inconsistent with each other . One definition regards enterprise as synonymous with business founding, while the other sees it as the application of an array of adaptable skills to new, unique or complex tasks . Enterprising individuals often initiate and develop projects; they do not sit around and wait for things to happen but take control and see issues through to their conclusion.
2 Entrepreneurial or enterprising attributes • • • • • • • • • • • • Initiative Strong persuasive powers Moderate rather than high risk-taking Flexibility Creativity Independence/autonomy Problem-solving ability Need for achievement Imagination High belief in control of one's own destiny Leadership Hard work Source : A. A. Gibb, 'Enterprise Culture - Its Meaning and Implications for Education and Training' , Journal of European Industrial Training (1987) p. 6. can be used in a number of situations.
Its use can be traced to eighteenthcentury France and, with the development of the concept of capitalism, the entrepreneur came to be seen as essential to the process of wealth creation. When very big businesses developed, the entrepreneur seemed to have been supplanted by the manager in business relevance, but the recent demonstrations of the potential and achievements of small businesses has once again highlighted his or her importance. • Those who have looked at the makeup of the entrepreneur have identified entrepreneurship, or enterprise, as the exercise of a set of attributes.