By Armin Schaller (auth.), Ulrich Blum, Frank Leibbrand (eds.)
"Entrepreneurship und Unternehmertum" gibt einen umfassenden Einblick in die Aufgaben eines marketers aus ökonomischer Sicht. Die Autoren haben dabei eine klare Vorstellung davon, used to be ein Entrepreneur ist und "wie guy ein Unternehmen denken muss".
Alle für den erfolgreichen Entrepreneur wichtigen Aspekte werden behandelt:
- Unternehmerische Erfolgsfaktoren und Umfeldbedingungen
- Strategisches Verhalten
- Geschäftsplanung und Risikomanagement
- Finanzierung und Förderpolitik
- Kommunales Entrepreneurship
- Rechtliche Aspekte
"Entrepreneurship und Unternehmertum" wendet sich an supervisor sowie Eigentümer von Unternehmen, Unternehmensgründer, Finanzintermediäre, Wirtschaftsförderer sowie Unternehmensberater. Studenten und Dozenten der Betriebswirtschaftslehre, insbesondere der Existenzgründer- bzw. Entrepreneurship-Lehrstühle erhalten wichtige Informationen.
Prof. Dr. Ulrich Blum ist Inhaber des Lehrstuhls Volkswirtschaftslehre, insbes. Wirtschaftspolitik und Wirtschaftsforschung der TU Dresden.
Dr. Frank Leibbrand ist wissenschaftlicher Assistent am Lehrstuhl von Prof. Blum.
Beide sind geschäftsführende Gesellschafter des "Instituts für Angewandte Wirtschaftsforschung und Wirtschaftsberatung".
By Michael E. Gerber
The bestselling writer of phenomenally winning and consistently very important The E-Myth Revisited offers the subsequent mammoth step in entrepreneurial administration and management with E-Myth Mastery.
A useful, real-world software that's applied real-time into what you are promoting, Gerber starts off by means of attractive the reader in figuring out why the entrepreneur is so serious to the good fortune of any company, regardless of how small or huge it can be, and why the mind-set of an entrepreneur is so essential to the working truth of the association, of the small company, and the firm. He then covers seven crucial skills:
Each of those seven abilities is gifted via a particular education module with corresponding assessments and workouts that designate the content material and rules to be realized, supply case reports and examples, in addition to worksheets for using these rules to the enterprise. Gerber ties all of it jointly by way of supporting readers positioned the items jointly in an E-Myth enterprise, an E-Myth perform and an E-Myth Enterprise.
This is the e-book that may convey you the variation among being an entrepreneur as opposed to doing a role, how you can get funds whilst the financial institution won't supply it to you, how you can extend your shopper base while gigantic enterprise strikes in down the road, how one can boost the easiest humans for those who can't have the funds for to pay them aggressive wages, how you can raise the predictability of what your corporation is ready to promise, after which tips on how to hold that promise, each time, irrespective of the place you're or what you're doing.
Mastery is a company improvement application that is helping you switch your organization right into a world-class operation...into a turn-key funds desktop!
By Fred "Chico" Lager
Whereas Ben & Jerry's is likely one of the prime leading edge and socially dependable companies, this story is as a lot an instance to younger marketers of what to not do because it is a version of precisely what to do. Lager, former CEO of Ben & Jerry's, was once one of many company's early avid gamers, leaving within the Nineteen Nineties, and he writes an enthralling tale concerning the $200 million, publicly traded company, which originated in a rehabbed gasoline station the place its founding fathers as soon as ate saltines and sardines and slept on freezer chests all wintry weather so as to open by way of spring. Ben Cohen's commitment, advertising brilliance, and creativity and Jerry Greenfield's burnout, resignation from the corporate, and go back are all faithfully documented, in addition to the commitment of the creation staff to the right that has characterised Ben & Jerry's. Lager captures the humorousness that saved the corporate dealing with tough instances, yet that humor dissipates into whining while the writer reaches the years whilst he and Ben have been at ideological odds. these few chapters apart, this enterprise heritage might be an concept to these being affected by their very own younger companies in addition to an exceptional learn in the event you simply love ice cream.
By Jessica Livingston
Now to be had in paperback—with a brand new preface and interview with Jessica Livingston approximately Y Combinator!
Founders at paintings: tales of Startups' Early Days is a suite of interviews with founders of well-known expertise businesses approximately what occurred within the very earliest days. those individuals are celebrities now. What was once it like once they have been only a couple neighbors with an idea? Founders like Steve Wozniak (Apple), Caterina pretend (Flickr), Mitch Kapor (Lotus), Max Levchin (PayPal), and Sabeer Bhatia (Hotmail) let you know of their personal phrases approximately their striking and sometimes very humorous discoveries as they realized how you can construct a company.
Where did they get the guidelines that made them wealthy? How did they persuade traders to again them? What went incorrect, and the way did they recover?
Nearly all technical humans have considered at some point beginning or operating for a startup. For them, this ebook is the nearest you could come to being a fly at the wall at a profitable startup, to benefit how it's done.
But finally those interviews are required analyzing for an individual who desires to comprehend company, simply because startups are company decreased to its essence. the explanation their founders develop into wealthy is that startups do what companies do—create value—more intensively than virtually the other a part of the economic climate. How? What are the secrets and techniques that make profitable startups so insanely efficient? learn this booklet, and enable the founders themselves let you know.
By Bert Frydman
"The strength of Collaborative management is helping enterprise leaders become aware of the promise of organizational studying by means of sharing the teachings, insights and most sensible practices received via Bert Frydman and Iva Wilson, veteran managers and organizational studying pioneers. including JoAnne Wyer, a certified studying analyst, they exhibit that during order to be powerful leaders of commercial firms, we needs to remodel an organization's tools of soaking up new details and its skill to remodel it into wisdom and knowledge. This booklet bargains a few provocative and useful how you can conquer many quite often held assumptions and practices which can really abate studying and the development of the organization.".
"Written in a conversational variety that invitations the reader to take part within the strategy, the facility of Collaborative management follows the 2 tales of Wilson and Frydman whereas additionally trying to different company leaders and their adventure to illustrate a number of organizational studying events. alongside the way in which, the educational approach is drawn out and enriched through the perception of Wyer - who takes the reader from the theoretical to the sensible in an obtainable and helpful model. Any reader whose association is embracing organizational studying will locate this leading edge and perceptive ebook compelling.".
"This booklet comprises frank discussions and debates written in useful enterprise language, makes use of the metaphor of the adventure to stress key issues alongside the best way, bridges the space from the idea to the perform of organizational studying from a practitioner's viewpoint, addresses the skeptics of organizational studying, and demystifies OL principles."--BOOK JACKET. Read more...
By Richard Branson
The courageous won't reside forever-but the wary don't reside at all!" -Sir Richard Branson
Richard Branson is an iconic entrepreneur and the founding father of Virgin airlines, Virgin files, and lots of different Virgin companies world wide. Now he stocks the news on his existence in company and divulges the wonderful fact approximately his such a lot dicy, incredible, and audacious offers. Combining priceless recommendation with impressive, and candid tales of Virgin's maximum achievements, in addition to a few of its setbacks, this can be a dynamic, inspirational, and actually unique guide.
Whether you're an govt, an entrepreneur, or are only beginning out, Branson strips company all the way down to exhibit how one can prevail and make a distinction.
By Kathey Porter
African-American ladies proceed to excel and form society throughout industries. This e-book highlights numerous African American ladies marketers and leaders, acknowledges them for his or her enterprise acumen, examines how they creatively solved company demanding situations and pointed out possibilities to develop and maintain their businesses.
By Susan E. Squires, Cynthia J. Smith, Lorna McDougall, William R. Yeack
This ebook fails to dwell as much as its promise - there's a bargain of repetition in the course of the publication either by way of assertions and content material.
By Jerry Schaufeld
Commercializing Innovation: Turning know-how Breakthroughs into Products exhibits easy methods to flip rules from R&D labs, universities, patent places of work, and inventors into commercially profitable items and services.
Commercializing expertise hasn't ever been effortless, and it is getting harder for all time. all of the judgements you want to make are complex by means of present day breakneck charges of switch in allowing expertise and by means of aggressive pressures disseminated globally on the pace of the net: the place to get rules? Which to pursue? Whom to rent? the place to fabricate? the way to fund? Create a startup or license to a different? to reply to those questions accurately and produce refined services effectively to industry, you want to installation the systematic equipment targeted during this book.
Jerry Schaufeld--serial know-how entrepreneur, angel investor, and exceptional professor of entrepreneurship--presents intimately his confirmed step by step commercialization approach, starting with know-how evaluation and culminating with the winning release of workable items into the worldwide industry. utilizing case stories, types, and functional suggestions culled from his entrepreneurial profession, he exhibits readers of Commercializing Innovation how to
- Source know-how that may be became products
- Recognize a chance to create a achievable product
- Perform feasibility analyses sooner than sinking an excessive amount of funds right into a project
By Stephen P. Osborne
The function of the 3rd area inside eu society is an incredibly topical topic, as either governments and the european proceed to think about the function those organisations can play in offering crucial public prone. This ebook provides modern study into this rising zone, exploring the contribution of this significant quarter to ecu society in addition to the main demanding situations that the sphere and its elements businesses face in making this contribution.
This quantity brings jointly for the 1st time quite a number not easy views upon the function and import of the 3rd area for eu society from numerous disciplines – together with economics, sociology, political technology, administration and public coverage. components coated contain the 3rd zone civil society and democracy, relationships with govt, its effect on social and public coverage, the expansion of social firm and of hybrid businesses as key components of the field and the longer term demanding situations for the field in Europe.